2nd March 2015
UK’s strongest business-to-business brands
The Ricoh Arena has been awarded Business Superbrands status for 2015, following the most recent evaluation of the long-running annual survey, which has been identifying the UK’s leading business-to-business brands since 2001.
The process was managed by The Centre for Brand Analysis (TCBA) and questioned 2,000 individual business professionals from across the UK as well as the independent and voluntary Business Superbrands Council.
The three audiences judged more than 1,200 brands, which they assessed on three key criteria: quality, reliability and distinction.
Stephen Cheliotis, Chairman of the Business Superbrands Council, said: “Having a strong reputation is as essential in business-business markets as in business-consumer markets.
That said it is often ignored by management, or certainly lower in the list of priorities, for many business-business companies, meaning they miss out on the clear benefits a strong brand provides.
Those brands awarded Business Superbrand status should therefore be praised for focusing on, and more importantly succeeding in, building a recognisable, powerful and respected brand.
The competitive edge the leading Business Superbrands can enjoy is just reward for their endeavours and creates a virtuous circle that will further reaffirm their positive position relative to peers.”
Liz Cooper, Marketing Director at the Ricoh Arena, said: “The whole team at the Ricoh Arena is extremely proud to be awarded Superbrands status alongside such other prestigious companies.
“It underlines our reputation in the business world and the high standard of the facilities that we provide to international, national and regional businesses whether they are looking to stage a conference, exhibition or meeting.
“The Ricoh Arena has built its reputation as a pioneer in the world of business, entertainment and sport on a national and global stage and being part of this illustrious survey will re-inforce our growing status as a strong business brand.”
The official Top 20 Business Superbrands for 2015 are:
1. British Airways
3. Virgin Atlantic
11. Johnson & Johnson
13. Rolls-Royce Group
14. American Express
15. Royal Mail