HEINEKEN, Europe’s largest beer and cider business, is the Official Lager and Cider Partner to Wasps and the Ricoh Arena.
As well as the flagship Heineken brand, visitors to the Ricoh Arena are able to sample Foster’s, Amstel, Strongbow, Symonds Founder’s Reserve Cider and John Smith’s on draught, along with bottles of Heineken, Bulmers, Foster’s, Sol, Desperados, Birra Moretti and Old Mout.
HEINEKEN have supported the refurbishment of many of the bars around the Ricoh Arena and create brand areas and pop-up fanzones on Wasps match days to enable supporters to enjoy a full match day experience.
They have a long association with international rugby including the Rugby World Cups in 1995, 2003, 2007, 2011 and 2015, the Heineken Cup between 1995-2014 – which was won twice by Wasps – and many of the IRB Rugby 7s tournaments. HEINEKEN shares the Ricoh Arena’s ambition for providing a high quality, memorable experiences for visitors, whether they are visiting the Ricoh Arena for a match, conference, exhibition, awards dinner or concert.