Ricoh appoints new head of sales |
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 The new head of sales at the £113 million Ricoh Arena in Coventry is determined to bring more blue-chip business to the venue.
Dominic Fleming has joined the multi-purpose venue from The International Centre, Telford, where he held a similar position. And his primary aim is to focus on attracting more business from some of the UK’s leading companies. “The Ricoh Arena has all the credentials to be a major player in the conference, event and exhibition market in the UK,” Dominic said. “The events market has changed enormously over the last three years and organisers are now keen on booking venues which have everything they need under one roof. “The conference and exhibition facilities here along with the boutique hotel, on-site car parking, the UK’s largest casino and a stadium bowl which hosts Coventry City matches and international music artists means that the Ricoh ticks every box. “I will be leading the sales team with the aim of bringing in major business in terms of conferences, events and exhibitions because we want to book events that are attracting 2,000 people plus. It is a very competitive industry and we want to push the Ricoh forward.” Dominic, who lives in Staffordshire, with his wife, Jane, and their six-year-old son Thomas, started his working life in the family retail business in Staffordshire. He studied for a business tourism and hotel degree at Sheffield Hallam University before becoming a sales executive at the International Craft & Hobby Fair in Bournemouth. Dominic then joined the NEC in Birmingham as a sales manager where he was competing for conferences and exhibition bookings against venues in New York, Milan, Dusseldorf and Paris. The 36-year-old, who enjoys sports, camping and hiking, moved to Expo before moving to Telford three years ago. PICTURE CAPTION: Dominic Fleming, the new head of sales at the Ricoh Arena in Coventry |
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