Our team at Ricoh Arena is dedicated and focused on delivering a premier partnership. Our well-established team has a wide range of experience which we believe offers our partners a unique opportunity to share creativity, expertise and resources.

Here at Ricoh Arena, we understand that budgets are limited due to current economic climate. For this reason, we believe we have an opportunity to assist you in all your Marketing and Event needs.


Ricoh Arena is a multi-purpose sport, business, and entertainment venue which has a footfall of over 1.2 million visitors per year. Over the past several years footfall has increased substantially and continues to increase with the addition of many high end international and national sporting events as well as large business exhibitions, conferences and concerts, and a re-vamped DoubleTree by Hilton hotel offering.

The team Ricoh Arena understand that the objectives of different businesses can be worlds apart and for this reason, we do not market set partnership asset packages. We work closely with businesses to create bespoke partnerships packages that deliver maximum ROI. Utilising the Ricoh Arena provides a rare and unique opportunity for businesses to achieve both marketing objectives as well their event or exhibition requirements through a single partnership.

The partnerships management team at the Ricoh Arena are vastly experienced in working with the largest of international brands through to local growing family run businesses and keep the partners' objectives front of mind throughout any discussion. Ricoh, Jaguar Land Rover, Britvic, Heineken, Purity and Majestic Commercial are just a few of the businesses that currently sit within our enviable partner portfolio which continues to develop.

Each of our partners enjoys the numerous benefits available to them, whether it's utilising their room allowance for an annual conference or exhibition, benefitting from the corporate hospitality at the world-class entertainment and sporting events that we hold, or increasing their brand awareness to a multitude of audiences.


If you would like further information on partnership opportunities at the Ricoh Arena, please contact our partnerships team on 0247 678 6430 or

"Working with Ricoh Arena has allowed Ricoh UK to carefully and creatively develop our brand awareness in the UK. It has also offered Ricoh an excellent tool in which to showcase its products and services nationally and regionally when trying to win new tenders and given our employees a sense of pride." Charles Moloney, UK Marketing Director - Ricoh UK



Ricoh UK, the Ricoh Arena’s naming rights partner.

Ricoh is empowering digital workplaces using innovative technologies and services enabling individuals to work smarter. For more than 80 years, Ricoh has been driving innovation and is a leading provider of document management solutions, IT services, commercial and industrial printing, digital cameras, and industrial systems.

Headquartered in Tokyo, Ricoh Group operates in approximately 200 countries and regions. In the financial year ended March 2018, Ricoh Group had worldwide sales of 2,063 billion yen (approx. 19.4 billion USD).

For further information, please visit





Ericsson, the driving force behind the Networked Society and a world leader in communications technology and services, is proud to be the Ricoh Arena’s connectivity partner. Ericsson provides enhanced connectivity to the stadium via a Wi-Fi network, using the Small Cell as a Service business model. As a result, visitors to the stadium enjoy carrier-grade Wi-Fi connectivity and value-added services accessible via a mobile app.

Our long-term relationships with every major telecom operator in the world allow people, business and society to fulfill their potential and create a more sustainable future. Our services, software and infrastructure – especially in mobility, broadband and the cloud – are enabling the telecom industry and other sectors to do better business, increase efficiency, improve the user experience and capture new opportunities.

With approximately 115,000 professionals and customers in 180 countries, we combine global scale with technology and services leadership. We support networks that connect more than 2.5 billion subscribers. Forty percent of the world’s mobile traffic is carried over Ericsson networks. And our investments in research and development ensure that our solutions – and our customers – stay in front.

To find out more about Ericsson click here.





HEINEKEN, Europe’s largest beer and cider business, is the Official Lager and Cider Partner to Wasps and the Ricoh Arena.

As well as the flagship Heineken brand, visitors to the Ricoh Arena are able to sample Foster’s, Amstel, Strongbow, Symonds Founder’s Reserve Cider and John Smith’s on draught, along with bottles of Heineken, Bulmers, Foster’s, Sol, Desperados, Birra Moretti and Old Mout.

HEINEKEN have supported the refurbishment of many of the bars around the Ricoh Arena and create brand areas and pop-up fanzones on Wasps match days to enable supporters to enjoy a full match day experience.

They have a long association with international rugby including the Rugby World Cups in 1995, 2003, 2007, 2011 and 2015, the Heineken Cup between 1995-2014 – which was won twice by Wasps – and many of the IRB Rugby 7s tournaments. HEINEKEN shares the Ricoh Arena’s ambition for providing a high quality, memorable experiences for visitors, whether they are visiting the Ricoh Arena for a match, conference, exhibition, awards dinner or concert.




For over six decades Robert Welch has been creating award winning products including cutlery, kitchenware and tableware from its head office in the Cotswolds. Available for the home as well as five-star establishments, each product is created to have timeless appeal, design integrity and heritage that will last.

Our cutlery and tableware pieces can be found gracing the tables of top restaurants and hotels around the world; whilst our Signature knife collection is put through its paces everyday by renowned chefs in some of the most demanding of commercial kitchens. 

We are proud and excited to be a partner supplier to Wasps and the Ricoh Arena. Our organisations have many shared values – teamwork, excellence, integrity, leadership –that are as important to the design of award-winning products as they are to sporting achievement.

Working with Wasps is a natural extension to our brand partnership programme that includes the dramatic Burj al Arab in the UAE, the prestigious Cheltenham racecourse, and the first-class experience on-board at Emirates Airline.

For more information on our products or to find directions to our shops in Chipping Campden or Bath visit .




Founded in 1927, Arthur J. Gallagher & Co. has become one of the largest, most successful insurance broking and risk management companies in the world. With extraordinary reach internationally, our parent group employs over 24,000 people and provides services in more than 150 countries.

Outside the US we are known as Arthur J. Gallagher and wherever there is an issue of risk, we’re there for our clients. With a network of client-focused branches in more than 70 locations across the UK, Arthur J. Gallagher offers dedicated local service and support to businesses, backed up by national and global industry expertise.

Always with one eye on tomorrow, Gallagher works with businesses of all sizes, from new ventures to large organisations with complex risk issues. We can review all areas of your organisation, including business interruption, environmental liability, cyber-attacks and employers’ liability, as well as provide robust risk and crisis management advice.

To find out more, call the Coventry office, located on Queen Victoria Road, on 02476 232 600.

Website: .



Purity Ale


Purity Brewing Co. a Midlands’ based market leader in craft ales is the Ricoh Arena’s exclusive supplier for Ale.

Visitors to the Ricoh Arena have the opportunity to enjoy Purity’s Pure UBU and Pure Gold brands, with Pure Gold being an appropriate tipple for fans of the ‘men in black and gold.’

Their original mission is to brew great beer without prejudice, with a conscience and with a consistency and an attention to detail, which is second to none.

Purity is a name synonymous with music and the arts and they support music events such as Mostly Jazz and Lunar Festival like to keep our finger on the cultural pulse.




"Majestic Wine PLC is the United Kingdom’s largest specialist retailer of wine. The group's operating companies include Majestic Wine, Majestic Commercial, Naked Wine and Lay & Wheeler.

Traditionally a by the case retailer Majestic has developed a B2B division with Majestic Commercial, acquired a fine wine specialist in Lay & Wheeler and recently purchased the customer funded international wine retailer Naked Wines."

As part of the partnership with the Ricoh Arena, Majestic Commercial provide special offers to Wasps’ Season Ticket Holders and hospitality guests, working alongside guests to select preferred wines for the upcoming season in addition to hosting hosting wine-tasting evenings.



Wright Hassall, official Partner of Wasps Rugby, Wasps Netball and the Ricoh Arena

As one of the largest law firms in the Midlands, our multi-disciplinary practice has been providing our clients with strategic legal advice for over 170 years. We act for businesses and individuals locally, regionally and nationally across a diverse range of sectors.

Top-ranked in the legal directories, and Lexcel and IiP accredited, our success is underpinned by a collaborative and inclusive culture, with a robust vision that places both staff and clients at the heart of the business -



City Fibre - Official Bandwidth Partner

CityFibre is the UK’s leading alternative provider of wholesale full fibre infrastructure with network roll-outs underway to reach at least 20% of the UK market by 2025. 

With major fibre infrastructure projects in more than 50 towns and cities throughout the UK, CityFibre provides services to customers including service integrators, enterprise and consumer service providers, local authorities and mobile operators.

CityFibre is partnering with Vodafone to bring a new generation of Gigabit-capable full fibre broadband to five million homes by 2025. This commitment has been reinforced by a £2.5bn investment programme and identifies 37 towns and cities which are primed for FTTP expansion.

CityFibre is based in London, United Kingdom, and is privately owned by a consortium of Antin Infrastructure Partners and West Street Infrastructure Partners.

CityFibre is Ricoh Arena’s Official Bandwidth Partner, as part of Ricoh’s Connected Stadium Project. The company provides Ricoh Arena with gigabit internet speeds over a full fibre connection, making it one of the best-connected stadiums in the world.

To read more about CityFibre, please go to:




Hygiene Solutions are the Ricoh Arena's washroom supplier.

Hygiene Solutions has been established since 1999 with its Head Office based in Nuneaton, Warwickshire. Our main focus is to provide our customers with quality products at competitive prices with a personable first class service.

Providing our customers with excellent service is the centre of our business practice. As a result of our service promise and quality products we can proudly say we have grown into one of the largest washroom service providers in the Central and East areas of the UK.

Our current customer base covers a wide range of industries from Metropolitan Borough Councils, sports stadiums, nursery schools, shopping centres and large and small business establishments. We take pride in our business and we take pride in yours.

Click here to find out more on Hygiene Solutions.




The XtraGrass hybrid pitch was installed by GreenFields UK at the Ricoh Arena in May 2015. As the Ricoh Arena is home to Wasps RFC and Coventry FC, the hybrid pitch is consistently used for top flight rugby and football matches. XtraGrass is natural grass reinforced by artificial turf fibres and therefore performs like natural grass but with extended playing hours due to enhanced durability.

Sports Pitch Construction

GreenFields have years of experience as sports pitch contractors for all types of facilities including stadiums, training grounds, sports centres, university sports fields, community playing fields, leisure centres and 5 a side pitches. Products by GreenFields include: 3G Turf, Hybrid Turf, Multi Use Games Areas (MUGAs), Natural Grass

The choice of playing surface depends on the sports application. In addition to new sports pitch construction projects, GreenFields also provide pitch replacement and maintenance services for most major sport surfaces including Football, Rugby, Hockey and GAA.

For more information, please visit the GreenFields website.



The Alan Edward Higgs Charity is the joint venture partner of Coventry City Council in Arena Coventry Ltd, which operates the Ricoh Arena. In making this investment the Trustees had a dual aim: to invest the Charity’s funds sensibly and to make a step change in the north-west of the city through economic regeneration bringing employment and other economic benefits to the people of Coventry.

The Charity supports through its grant making within 25 miles of the centre of Coventry:

• Strategic initiatives that have an effect on large numbers of people over time.

• Projects or activities in particular geographical or thematic areas in order to concentrate the effect of grants.

• The ad hoc needs of groups or organisations with one-off grants.

The Higgs Charity also provided the funds to build a sports and leisure facility in 2004 to provide much needed opportunities for people living in the south east of Coventry. The state of the art centre boasts some of the best sports and recreational facilities in the city and is also home to the Coventry City Football Club Academy.

For more information please click here