Ricoh Arena is set to round off a landmark month with a near sell-out crowd for Bon Jovi’s return to Coventry later this month.
Over 37,000 tickets have been sold for the Coventry leg of the American rockband’s ‘This House Is Not For Sale’ tour, which takes place at Ricoh Arena on Sunday 23 June.
Their appearance completes a bumper period of live entertainment at the venue, which will have seen around 130,000 people pass through the turnstiles within three weeks for two Spice Girls concerts, Monster Jam and Bon Jovi’s concert.
Stadium bosses also estimate that, based on previous concert figures, each Spice Girls concert brought £755,000 worth of economic benefit to the area – with taxis, restaurants and hotels all reaping the rewards.
Last weekend’s Monster Jam event saw a Ricoh Arena first as the pitch was transformed into a track holding 3,000m3 of dirt for eight trucks to perform gravity-defying stunts in front of over 15,000 people.
Around 3,000 people also attended the Monster Jam Pit Party where families were able to get up close to the trucks and some of the world’s leading stunt drivers.
Justine Hewitt, Head of Operations at Ricoh Arena, said: “The stadium bowl has gone from being a grass pitch to an outdoor concert space and then a dirt track all within the space of a week – which goes to show the scale of events we can attract to the region.
“The atmosphere generated for Monster Jam showed there’s a real appetite for motorsport in the area – hearing the sound of loud engines and cheers from the crowd reverberating around the bowl was an experience to remember.
“We’ll be bringing the curtain down on a memorable month by hosting Bon Jovi on Sunday 23 June, and we are working hard to bring other similar events to the venue in the future.”
A limited number of tickets to Bon Jovi’s performance at Ricoh Arena can be purchased by clicking here.
More information about Bon Jovi’s upcoming concert can also be found by clicking here and by following @RicohArena on Twitter in the days leading up to the concert.