Date: 22 Feb 2016


The Ricoh Arena has been awarded Business Superbrands status for 2016 following the latest publication of the long-running annual survey which has been identifying the UK’s leading business-to-business brands since 2001.

The process was managed by The Centre for Brand Analysis (TCBA) and questioned 2,500 individual business professionals across the UK as well as the independent and voluntary Business Superbrands Council.

The two audiences judged nearly 1,500 brands, which they assessed on three key criteria: quality, reliability and distinction.

Andy Gibb, managing director of the Ricoh Arena, said the venue’s inclusion in the Superbrands list for the second successive year emphasised its reputation for providing a first-class service.

“Visitors come to the Ricoh Arena for a variety of reasons whether it is business, entertainment or sport and we are committed to providing a memorable experience to everyone who walks through our doors,” he said.

“Over the last 12 months, our owners Wasps have invested in our facilities with the refurbishment and opening of the Doubletree by Hilton hotel and launching our new bar and brasserie The Mill as well as installing new signage which have all been really well received.

“For the Ricoh Arena to be named alongside such established companies is a testament to our facilities, the experience and professionalism of our staff and the diversity of our business.

“The results of this independent report will make us work even harder to bring even more conferences, exhibitions, concerts and sporting fixtures to the Midlands.”

Stephen Cheliotis, Chief Executive of TCBA and Chairman of the Business Superbrands Council, said: “A potent reputation is a critical advantage for a company. As an annual barometer of brand strength, those companies performing well in this year’s Business Superbrands survey can take confidence in their reputation.

“Being a leading Business Superbrand is not just about being the most well-known, but also about standing out from rivals and being perceived to consistently deliver a good quality service or product.

“The fact that the Business Superbrands process canvasses both business-to-business marketing experts and business professionals reaffirms on all counts that the brand is performing well.”

The official Top 20 Business Superbrands for 2016 are:

1. British Airways 8. MasterCard 15. Samsung

2. Apple 9. BP 16. BT

3. PayPal 10. IBM 17. FedEx

4. Google 11. American Express 18. Johnson & Johnson

5. Microsoft 12. Shell 19. Boeing

6. Visa 13. Bosch 20. Royal Mail

7. Virgin Atlantic 14. GlaxoSmithKline