Great Britain Live - Best of British 2021

16 Apr 2021 - 18 Apr 2021

16th April – 18th April 2021 Ricoh Arena, Coventry 


Buy Tickets Now

Free tickets are available for all NHS key workers

Looking ahead to getting Britain moving again this Autumn, Great Britain Live has launched, and announced that it will stage its inaugural festival of all things British from Friday 16th April to Sunday 18th April 2021 in the heart of the UK and home of Wasps Rugby team, the Ricoh Arena, Coventry. Tickets are now available to buy and as a thank you for all their continuous and incredible efforts, Great Britain Live organisers are offering free tickets to all Emergency Services, Armed Forces and NHS key workers nationwide.

All visitors to the event will be immersed in an inspiring world of Britishness with show-stopping features, luxury and high street shopping, eye-catching live shows, inspirational masterclasses, demonstrations, and catwalk presentations, the best line-up of celebrity guests and hands-on advice from much-loved industry experts.

This uniquely patriotic experience will feature Britain’s best-known and most desirable retailers and brands proudly flying the flag for the UK marketplace and celebrating the best of British life with sustainability and mindfulness running through the heart of the show. With seven key lifestyle sections including; The Great British Food Hall, British Fashion & Beauty including Make It British dedicated to crafting and upcycling, Britain Outdoors, British Home and Accessories, British Shopping, and A Guide to Sustainable Britain, the show will replicate the best of the local British High Street and offer fun and inspiration for all the family.

Michael Rossi, Commercial Director of Great Britain Live said; “In these uncertain times it feels strange to be announcing this new event but with a dateline that we feel will work, we’re anticipating that this will be a time when the British public are going to be eager to celebrate our Britishness, our culture and the hopeful return to our way of life. Our aim is to create one of the greatest shows to launch in years; to help get Britain moving, to celebrate and showcase British creativity, passion, and businesses - large or small - and we believe that come October/November we will be ready to get back to business and explore avenues to regenerate and re-build. Events such as Great Britain Live are going to be more important than ever to get our beautiful country into recovery, people will want to eat and buy British produce, support local businesses, and celebrate British crafts and creativity.

Imagine all your favourite things in one incredible venue: a spectacle and a celebration of modern and heritage Britishness with shopping, the great outdoors, technology, interior design, gardening, sport, motoring, beauty, travel, pets, celebrities and incredible feature areas. With its 150-year heritage we are incredibly proud to work with Wasps and to host the event at their home ground, the Ricoh Arena. We can’t wait to open our doors to visitors in October and immerse them in everything Great Britain Live has to offer.”

A host of creative and innovative feature areas will wow visitors as they navigate their way round the show. Britain’s best-known street will be re-created with its own British Inn, corner shop, butcher’s, and salon. The Great British Food Stage will welcome top celebrity chefs guiding the audience through a variety of dishes using produce sourced locally from British farmers. Celebrity masterclasses and workshops will showcase all the latest food and lifestyle trends from nutritional advice and veganism, to how to eat and shop sustainably, and the ultimate cleaning hacks from the most famous cleaning gurus.

The Great British Runway will feature five different catwalk shows a day each presenting the latest trends and must-have pieces for your wardrobe across sectors including heritage fashion, glam party wear, body and sport, as well as dedicated Make It British and beauty scenes. Visitors can also stop by the Toni & Guy hair salon for a range of treatments and blow dry styles.

Foodie enthusiasts can look forward to consuming the very best of British cuisine, modern street food and tasty beverages brewed from specialist producers from across the country. Visitors will also be able to recharge at The Great British Inn and The Gin & Fizz Club.

Come rain or shine, Britain Outdoors, will allow visitors to explore garden studios designed and built in the UK, sculptures crafted by British artists, gardening tools and machinery from leading British brands right through to specialist growers and nurseries. Visitors can also take part in expert-led outdoor leisure activities, and discover the best British breaks, weekends away, motoring, and sporting activities – some of which will be hosted by Wasps.

The heart and soul of our homes will be brought to life in Homes & Interiors offering beautiful homemade furnishings, home makeover advice, decor ideas and inspiration, as well as the latest interior trends, and British-made kitchens, bathrooms and furniture.

With many more fabulous features, great British celebrity names, fantastic exhibitors, sponsors, and exciting features still to be announced, Great Britain Live is shaping up to be one of the greatest shows the UK has to offer.

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Getting There:

By Car - There are thousands of free parking spaces available at the Ricoh Arena.

Situated in the heart of the UK and within a two-hour drive of 75% of the population. Visitors from any direction can travel to the Ricoh Arena directly using the following motorways - M1, M6 and M40.

By train - Get 20% off

The nearest train station to the Ricoh Arena is Coventry Arena Train Station, a five-minute walk to the venue doors. You can also travel to Coventry Train Station. Regular trains connect the two stations along with regular Bus and Taxi services. London is only 55 minutes away and trains also run directly from many regional towns and cities.

By coach & local bus services - Hundreds of services per day

Coach services are operated by National Express and Megabus, with daily services from across the UK to the Ricoh Arena. There are several buses that drop off at the Retail Park opposite the Ricoh Arena (approx. 10 min walk).

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